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Product owner competencies

Beyond the BA Role: Charting a Path to Product Ownership

September 15, 2025 by Kent McDonald

This session explores the perspective and skills necessary to successfully move from business analysis to product ownership.

Read moreBeyond the BA Role: Charting a Path to Product Ownership

Business Analysts are product people too!

April 25, 2025 by Kent McDonald

This talk introduces the product model, describes “product people” and explains the relevance for business analysts.

Read moreBusiness Analysts are product people too!

‘Tis Better to be effective than efficient

January 1, 2025 by Kent McDonald

Overview Better. Faster. Cheaper. Many IT organizations are constantly seeking the “best” practices that will deliver those characteristics, and the fact that they continue to search indicates they haven’t found them yet. It could be they are looking in the wrong place. Most efforts around achieving better, faster, cheaper center around becoming ultra efficient. Effectiveness …

Read more‘Tis Better to be effective than efficient

Filters not Buckets: A prioritization presentation

October 10, 2024 by Kent McDonald

Prioritization, or more specifically deciding what you will and will not build, is a key decision teams and organizations make on a regular basis. You could even say that it is the most important activity that product people, including business analysts, do. Yet many organizations use ineffective approaches to prioritization that adds more confusion than …

Read moreFilters not Buckets: A prioritization presentation

How To Survive and Thrive in a Digital Transformation

April 13, 2024 by Kent McDonald

This presentation explains how business analysis contributes to successful digital transformations. You’ll also find out how to tell if you’re in a digital transformation in name only and find out how you can make the best of that situation with techniques that are helpful in both circumstances.

Read moreHow To Survive and Thrive in a Digital Transformation
Different ways to move into product

Moving from Business Analyst to Product Owner to Product Manager

May 3, 2023 by Kent McDonald

Learn how to go from a business analyst job to a role as a product owner or product manager based on the experience of those who've done it.

Read moreMoving from Business Analyst to Product Owner to Product Manager

Backlog Refinement: “Writing Stories” isn’t the whole story

June 7, 2018 by Kent McDonald

Backlog refinement is the often misunderstood activity in agile approaches that business analysts are uniquely qualified to excel at. As long as you understand what it’s intended to accomplish. Hint: “writing stories” isn’t it.

Read moreBacklog Refinement: “Writing Stories” isn’t the whole story
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