Your business is growing. Your systems aren’t keeping up. 

InsideProduct helps growing businesses get the right tools and workflows in place — and gives the people managing those systems the practical resources to do it well.

Is this your situation?

You’re running a $1M–$10M business and the software that worked at $500K is now causing friction everywhere.

Your team has workarounds. Your CRM has records nobody trusts. You paid for tools your people don’t use. Every new hire takes weeks to get up to speed because nothing is documented.

You know you need to fix it. You just don’t have someone internally who can own it end to end — the requirements, the tool selection, the setup, the rollout.

Or maybe this is you

You’re the person everyone calls when the system isn’t working. You manage the CRM, the project tracker, the custom tool nobody documented. You’re asked to “just fix it” without context, budget, or time.

InsideProduct gives you practical frameworks, tools, and weekly resources to run system changes well — so you stop inheriting other people’s messes.

Start here

Systems Discovery Starter Kit

Understand what’s really going on with your systems before you change anything

Most system changes disappoint because nobody slowed down long enough to understand the work first. This kit gives you a repeatable way to talk to the people using your systems, turn what you hear into clear problems, and decide which changes are actually worth doing now.

What’s inside:

• Systems Discovery Look Guide
• Systems Discovery Interview Guide
• Problem Definition Worksheet
• System Change Filter Card
• Systems Discovery Plan

The InsideProduct newsletter

On a regular basis: practical ideas for managing the software and systems that keep growing businesses running. No product jargon. No fluff. Useful whether you own the system or run the business.

Kent has a keen attention to where within the product lifecycle things may go wrong. His writing not only delivers the right message at the right time, it’s also practical enough to take action on.” – Vanathy L.

I’ve been a fan of Kent’s content for a long time. It was foundational reading for the start of my BA career and continues to be a go-to reference.” – Mark Biro Jr.

About Kent 

I’ve spent 25 years as a business analyst, product owner, and product manager at organizations like Wells Fargo, Principal Financial, and HD Supply — building and fixing internal software across just about every industry.

Right now I serve as Director of Delivery at Illuminated, where I help 7-figure businesses productize and scale their operations. I also write, speak, and create resources for the people managing systems inside growing organizations.

Practical resources, when you need them

Articles, frameworks, and tools covering discovery, systems change, stakeholder alignment, prioritization, and more — organized for the people who manage business-critical software and the teams that use it.