Since the turn of the century, organizations have tried a variety of ways to make better use of the software they use to run their operations. This is especially the case for tech enabled companies in industries such as insurance, financial services, retail, healthcare, and government.
In order to build the right software in the right way, these organizations try to emulate the ways of working of tech companies who build software as their main activity.
This adoption of the product model introduces “product people” to internally used software and provides an opportunity for business analysts to make substantial contributions.
This talk introduces the product model, describes “product people” and explains the relevance for business analysts.
Learning Objectives
- Learn how tech enabled organizations use the product model to build the right software the right way
- Understand how business analysts can be identified as “product people”
- Discover the opportunities that the product model presents for business analysis professionals
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From BA to Product Owner to Product Manager
In 2023, Adrian Reed and I talked about the crossover between business analysts, product owners, and product managers.
Why should business analysts care about product management?
You may have heard that business analysts are product people too. I figured it was time I explained why some business analysts might want to think of themselves that way.
Presented at
June, 2025 Building Business Capability Phoenix, AZ USA