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discovery

Explaining discovery for internal products

February 21, 2025 by Kent McDonald

In a previous issue of InsideProduct, I shared the key points from our ProductTank Des Moines/Ames discussion about product discovery. Many of the ideas discussed were applicable to products in general, but mostly assumed products that an organization sells to people outside the organization. In this issue of InsideProduct, I thought it was about time …

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What Jobs to Be Done Teaches us about Interviews

May 3, 2017 by Kent McDonald

Photo Credit: https://unsplash.com/@alejandroescamilla Over the past week I read through When Coffee and Kale Compete by Alan Klement to get an idea of how Jobs to Be Done (JTBD) can be applied to internal products. JTBD is the idea that people “hire” products in order to get jobs done. There’s an increasing realization that it’s …

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Problem Statement

December 7, 2016 by Kent McDonald

What It Is The problem statement is a structured set of statements that describe the purpose of an effort in terms of what problem it’s trying to solve. An Example Since the most important part of this technique is the conversations that occur rather than the end product, I’d like to relay a story about …

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Decision Filters

January 2, 2013 by Kent McDonald

Organizations are impacted on a daily basis by decisions made by people at every level. Even the most minute seeming tactical decisions can have an impact on the overall organization. Successful organizations realize this and look for ways to align the decision making at all parts of the organization so that the people who are …

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